Amazon Listing Optimization FAQ
Title · Bullets · Backend KW · A+ · Rufus · FPS

1. What is Amazon listing optimization?

It means rewriting the title, bullet points, product description, backend search terms, and planning an A+ Content outline so shoppers and search can understand the offer faster. The goal is clear, findable, policy-aware copy — not a promised rank.

2. What does Flyrock Tech DFY include?

• Optimized title with keyword priority
• Five benefit-led bullets (mobile-scannable)
• Product description draft / A+-ready paragraphs
• Backend Search Terms string within character limits
• A+ module outline (headlines + short copy)
• Before → After change log + fact-check notes

Out of scope: Seller Central login, uploading for you, pricing, inventory, PPC, photography, or any rank/sales promise. Details on What’s included.

3. Do you need Seller Central login?

No. DFY means we write paste-ready drafts from your brief, specs, competitor public pages, and pain points. You (or an authorized teammate) paste in Seller Central. Never share account passwords with third parties. Flyrock Tech never logs into your account.

4. Pilot / Single / 5-Pack — pricing & scope?

• Pilot HK$680 (~USD $87): new customers only, 1× / 1 ASIN — validate process & voice
• Single HK$980: full delivery for one ASIN, includes 1 small revision round
• 5-Pack HK$4,200: multi-ASIN batch, about 5–7 business days

Add-ons: Traditional Chinese localization +HK$280 / ASIN; fuller A+ copy +HK$380 / ASIN. See pricing.

5. How do I pay with FPS (轉數快)?

Pay to email dominicwalker69@yahoo.com.hk. For Pilot, pay full HK$680 before we start. Put ASIN + plan in the FPS remark (e.g. B0XXXX Pilot). Then send the screenshot / reference plus ASIN by email — we schedule immediately. Order contact is the same address.

6. Do you guarantee rankings or sales?

No. We do not guarantee search rank, advertising results, or sales. Inventory, price, reviews, ads, and category competition all move outcomes. A fair expectation is clearer copy → possibly better conversion and relevance matching. Anyone promising “page 1 guaranteed” is not credible.

7. Title, bullets & backend keywords — what matters most?

• Title: brand/product → category core terms → differentiators → key specs; avoid stuffing and risky symbols
• Bullets: benefit → proof detail → use case; complementary, not five copies of the same slogan
• Backend KW: synonyms & variants not already on the front; space-separated; no competitor brands

Deeper guides: title structure, bullets + backend, A+ outline.

8. A+ Content vs long description? What about Rufus?

If budget is tight, fix title + bullets + backend KW first, then add an A+ outline. Shopping assistants like Rufus prefer extractable facts: what it is, who it’s for, specs/limits, and how it differs. Vague slogans are hard to cite. See Rufus-friendly listing.

9. DIY vs DFY — which should I choose?

DIY means you own every Seller Central field yourself (higher learning cost). DFY means we deliver drafts; you paste — no credentials shared. Good when you need speed or many ASINs. Start with Pilot HK$680 to check process and tone.

10. Language & turnaround?

For US and other English marketplaces, the live listing should be in the marketplace language (usually English). Traditional Chinese is fine for internal briefs or as a localization add-on (+HK$280 / ASIN). From a complete brief, a single ASIN first draft is typically 2–3 business days.